Futurized - thought leadership on the future
The Future of MarTech

The Future of MarTech

October 26, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #121 of the podcast, the topic is: The Future of MarTech. Our guest is Bant Breen, Chairman and founder, Qnary.

In this conversation, we talk about the evolution of marketing technology, emerging tech such as AI and NL, and apps including chatbots, tech parsing info, bots writing PR copy, and we extrapolate what this might mean for the creative profession.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: Marketing technology is already infused with AI, yet the change has gone largely without much discussion. Perhaps because the technologies used had already got so much mileage in other domains, it was regarded as less of a discussion point in marketing. Also, it challenges the notion of creativity as something uniquely human. My take is that we will be surprised both at the creative results machine algorithms can yield and by its limitations.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #72, The Zero User Interface Experience, episode #54, The Future of AR, or episode #71, Future Tech - a preview.

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The Future of Marketing is Curation

The Future of Marketing is Curation

October 19, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.

I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.

Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens.

Futurized—conversations that matter.

In episode 112 of the podcast, the topic is: The Future of Marketing is Curation. Our guest is Professor Michael R. Solomon, Ph.D, Saint Joseph's University, author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization. After listening to the episode, check out:

In this conversation, we talk about the future of consumerism and shopping, what objects mean to us and how that's changing. We discuss the postmodern consumer and the fact that traditional ways to categorize consumers is not helpful anymore.

If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast.  

You have just listened to episode 112 of the Futurized podcast, with host Trond Arne Undheim, futurist and author. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances.

The topic was: The Future of Marketing is Curation

In this conversation, we talked about the postmodern consumer who defies categorization.

Trond's takeaway: Consumption is such a key part of contemporary society, yet so misunderstood. We all do it, so we all think we know why. This is not the case. Retailers are getting much better at personalized targeting, yet they also fail to predict consumer sentiment again and again, both short term and long term. Why? Because society is more complex than that. I'm glad it is.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 107, The Future of Art and Tech, episode 78, The Next Generation Marketplaces, or episode 52, The Future of Peer-to-Peer. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

The Futurized team consists of podcast host and sound technician Trond Arne Undheim, videographer Raul Edward D'Trewethan, and podcast marketer Nahin Israfil Hossain.

Please share this show with those you care about. To find us on social media is easy, we are Futurized on LinkedIn and YouTube and Futurized2 on Instagram and Twitter:

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Regenerative Medicine

Regenerative Medicine

October 12, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #120 of the podcast, the topic is: Regenerative Medicine. Our guest is Giuseppe Perale, Professor, USI, Founder, IBI SA.

In this conversation, we talk about regenerative medicine's path from scientific discipline to a commercial field. We touch on the true meaning of regenerative which means repair to heal, translational medicine, tissue engineering, stem cells, biofabrication, longevity, the healthspan/lifespan debate and the debacle around the safety and innovation in medical devices.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: Regenerative medicine is not just about longevity, this quest to extend humanity towards eternity, it is about something more mundane, but also fundamentally more important, in my mind, which is to avoid unwanted suffering.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #88, The Future of Virtual Care, episode #67, The Future of Longevity, or episode #19, Digital Health in Future Pandemics. You may, in fact, want to explore any Health Episodes | Futurized - thoughts on our emerging future.

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The Future of Thinking

The Future of Thinking

October 5, 2021

Patrick Scannell, author and digital technologist, interviewed by Futurized podcast host Trond Arne Undheim (@trondau), futurist and author.

In this conversation, they talk about how human thought is going through a paradigm shift where we are learning to co-exist with technology in new ways, and what it will take to enable positive human outcomes.

After listening to the episode, check out:

Trond's takeaway: Technology is clearly disrupting thought patterns both at individual and collective levels. But what is the answer? Slow it down in order to better digest it? Another thing is that unless we do digest it, arguably technology doesn't change us much, right? So that's almost like a protective layer. But what the tech adoption process does not protect against is being excluded or being watched. It seems like those who need to reflect more don't always, and those who reflect don't get the limelight on their reflections. How to resolve that conundrum? 

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 101, The Future of Consciousness, episode 73, The Future of Social Learning, or episode 71, Future Tech - a preview.

To find us on social media:

Futurized—conversations that matter.

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